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Mass Communication

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    About Mass Communication Course

    The degree course in Mass Communication is provided at the first (Bachelor of Mass Communication) and Second (Master of Mass Communication) levels of higher education. Mass Communication is an academic field of study focused on the processes, theories, and practices of communication through various media channels. It encompasses the study of how information is created, disseminated, and received by large audiences across different forms of media, including print, broadcast, digital, and social media. A Mass Communication course at the International European University, Poland provides students with a comprehensive understanding of the field, including its historical, theoretical, and practical dimensions. Pursuing higher education at accredited European educational institutions is a great option for international students from all over the world.

    The Mass Communication course at the International European University, Poland offers a multidisciplinary approach combining elements of journalism, media studies, public relations, advertising, film studies, and digital media. The aim is to equip Mass Communication course students with the knowledge and skills necessary to navigate the ever-changing media landscape and contribute to the field of communication. The curriculum of the Mass Communication course includes a mix of theoretical and practical subjects. Theoretical subjects cover areas such as mass media and society, media ethics, communication theories, media effects, media law and policy, media history, and cultural studies. Practical subjects focus on developing skills in writing, reporting, editing, video production, digital media production, graphic design, public relations, and strategic communication.

    The Mass Communication course at the International European University, Poland encourages students to develop research and critical thinking skills. Students learn to analyze media content, conduct surveys and interviews, interpret data, and critically evaluate the impact of media on society. These skills enable Mass Communication course students to become discerning media consumers and contribute to media research and analysis. The Mass Communication course at the European School of Business emphasizes the importance of media ethics and responsible journalism. Students learn about professional codes of ethics, media bias, accuracy, fairness, and accountability. They develop an understanding of the social and ethical responsibilities of media professionals and the implications of media choices on public opinion and societal discourse.

    Name of the specialty – Mass Communication

    Level of Higher Education – First (Bachelor of Mass Communication) and Second (Master of Mass Communication) level

    List of specializations — Journalism, Broadcast Journalism, Documentary Filmmaking, Television Production, Radio Production, Multimedia Journalism, Advertising, Public Relations, Corporate Communication, Strategic Communication, Media Management, Social Media Management, Media Research, Film Studies, Visual Communication, Communication Design, Media Ethics and Law, International Communication;

    The total amount of credits from the European Credit Transfer and Accumulation System — 240 credits;

    The duration of studying – 4 years of full-time studying (Bachelor of International Relations) and 2 years of full-time studying (Master of International Relations).

    Educational Process

    The educational process in a Mass Communication course at the International European University, Poland is designed to provide students with a comprehensive understanding of the field, develops their practical skills, and prepare them for a range of career opportunities. The Mass Communication course at the European School of Business has a well-structured curriculum covering various aspects of the field. The accredited European curriculum includes a mix of core courses, elective courses, and specialization-specific courses. Core courses provide a foundational understanding of mass communication theories, media ethics, media law, research methods, and media history. Elective courses allow IEU, Poland students to explore specific areas of interest such as journalism, public relations, advertising, media management, or digital media.

    The Mass Communication course at the International European University, Poland provides theoretical instruction to help students understand the principles and concepts underlying mass communication. Students learn about the role of mass media in society, media effects, communication theories, audience analysis, and media research methods. Theoretical instruction enables students to critically analyze media content, understand media institutions, and gain insights into the social, cultural, and political dimensions of media. The Mass Communication course at the International European University, Poland equips international students in Europe with the knowledge needed to conduct future professional activity in the field of Marketing.

    Practical training is a vital component of the Mass Communication course at the International European University, Poland. Students engage in hands-on activities to develop their practical skills in various areas such as writing, reporting, editing, photography, video production, graphic design, social media management, and media campaign planning. Practical training conducted at the Mass Communication course is facilitated through media labs, newsrooms, production studios, and computer facilities equipped with industry-standard software and equipment. The International European University, Poland organizes workshops and invites guest speakers from the industry to provide students with real-world insights and industry perspectives. The IEU, Poland extracurricular events cover topics such as media trends, emerging technologies, media entrepreneurship, and career advice. Workshops and guest lectures offer Mass Communication course students the opportunity to interact with professionals, learn about industry practices, and build networks within the field.

    The Mass Communication course incorporates research projects to develop IEU, Poland students’ research skills and foster critical thinking. Students need to conduct research on media topics, analyze media content, or investigate audience behavior. Research projects at the Mass Communication course enable students to apply theoretical knowledge, gather and interpret data, and contribute to the existing body of knowledge in the field of Mass Communication. The Mass Communication course at the International European University, Poland requires or encourages students to undertake internships in media organizations, advertising agencies, public relations firms, or other relevant industries. Internships provide practical exposure to the workplace, allowing international students to apply their skills, gain industry experience, and build professional networks. Internships can serve as a bridge to potential job opportunities upon graduation.

    Upon graduating from a Mass Communication course at an International European University in Poland, students acquire a range of capacities preparing them for various professional roles in the field. After graduation from IEU, Poland students will have such capacities:

    • Strong written and verbal communication skills
    • Excellent storytelling abilities
    • Proficiency in media writing, including news articles, features, and scripts
    • Research skills for gathering and analyzing information
    • Critical thinking and analytical skills
    • Ethical decision-making and adherence to professional standards
    • Knowledge of media law and regulations
    • Ability to adapt to evolving technologies and digital media platforms
    • Multimedia production skills, including video editing, graphic design, and photography
    • Competence in social media management and online content creation
    • Understanding of media audience behavior and audience analysis techniques
    • Knowledge of media theories and their application to communication strategies
    • Ability to analyze and interpret media content and its impact on society
    • Proficiency in conducting media research and utilizing research methodologies
    • Project management and organizational skills
    • Teamwork and collaboration abilities for working in diverse groups
    • Time management and ability to meet deadlines
    • Creativity and innovation in developing media content and campaigns
    • Effective public speaking and presentation skills
    • Interpersonal skills for building relationships with clients, stakeholders, and colleagues
    • Media planning and strategy development skills
    • Proficiency in using media monitoring and analytics tools
    • Cultural competence and sensitivity in addressing diverse audiences
    • Crisis communication and reputation management skills
    • Negotiation and persuasion abilities
    • Knowledge of branding and marketing principles in the media context
    • Understanding of media economics and business models
    • Ability to analyze media trends and identify emerging opportunities
    • Networking skills for establishing industry connections
    • Ability to adapt to fast-paced and dynamic work environments
    • Adaptability to changing industry trends and technological advancements
    • Entrepreneurial mindset for identifying and pursuing media business opportunities
    • Cross-cultural communication skills for engaging with international audiences
    • Knowledge of public relations strategies and tactics
    • Ability to develop effective advertising campaigns and messages
    • Media management and leadership skills
    • Data analysis and interpretation abilities for making data-driven decisions
    • Understanding of media psychology and its influence on audience behavior
    • Crisis communication and issue management skills
    • Lifelong learning mindset to stay updated with industry developments and continue professional growth

    Compulsory Subjects

    The curriculum covers a comprehensive range of subjects. The major subjects (or modules) are:

    • Introduction to Mass Communication
    • Media Writing
    • Journalism Ethics and Standards
    • Media Law and Regulations
    • Communication Theory
    • Media Research Methods
    • Media and Society
    • Media History
    • Introduction to Public Relations
    • Introduction to Advertising
    • Introduction to Broadcasting
    • Digital Media Production
    • Visual Communication
    • Media and Cultural Studies
    • News Reporting and Writing
    • Feature Writing
    • Broadcast Journalism
    • Media Planning and Strategy
    • Media Effects and Audience Analysis
    • Media Campaigns and Publicity
    • Media Management and Entrepreneurship
    • Media Economics and Business Models
    • Public Speaking and Presentation Skills
    • Digital Marketing and Social Media Management
    • Media Production Techniques
    • Photojournalism
    • Documentary Filmmaking
    • Media Editing and Post-production
    • Crisis Communication
    • Media and Diversity
    • Media Psychology
    • Strategic Communication
    • Media and Politics
    • International Communication
    • Advertising Copywriting
    • Media Criticism and Analysis
    • Media and Technology
    • Media Literacy
    • Media and Popular Culture
    • Media Project or Thesis (Capstone Project)

    Mentioned subjects provide IEU, Poland students with a comprehensive understanding of the field of Mass Communication, covering areas such as journalism, public relations, advertising, media management, media ethics, media research, and media production. They offer a balance of theoretical knowledge and practical skills necessary for a career in the field of Mass Communication.

    Career Perspectives

    After finishing the educational professional program of the specialty «Mass Communication» specialists can perform professional work as:

    • Journalists
    • News Reporter
    • Broadcast News Anchors
    • News Producers
    • Photojournalists
    • Editor
    • Copywriters
    • Content Writer
    • Public Relations Specialist
    • Media Relations Manager
    • Corporate Communications Manager
    • Advertising Account Executive
    • Media Planner
    • Social Media Manager
    • Digital Marketing Specialist
    • Media Analyst
    • Market Research Analyst
    • Media Buyer
    • Media Sales Representative
    • Radio Jockey (RJ)
    • Television Producer
    • Film Director
    • Cinematographer
    • Video Editor
    • Documentary Filmmaker
    • Multimedia Journalist
    • Sports Journalist
    • Fashion Journalist
    • Travel Writer
    • Entertainment Reporter
    • Public Speaking Coach
    • Event Manager
    • Media Consultant
    • Media Critic
    • Media Educator
    • Media Researcher
    • Media Policy Analyst
    • Press Secretary
    • Online Content Creator
    • Freelance Journalist/Writer

    Mentioned career perspectives span across various media platforms including print, broadcast, digital media, advertising, public relations, and film. Graduates of the Mass Communication course at the International European University, Poland can find employment in media organizations, advertising agencies, public relations firms, corporate communication departments, digital media companies, film production houses, event management companies, and non-profit organizations.

    Why Obtain a Mass Communication Degree in Europe?

    If you’re looking to study Mass Communication in Europe, the International European University in Poland is an excellent option for international students. Our Business School is consistently ranked among the TOP-10 Business Schools in Europe, and the quality of education is top-notch. Studying Mass Communication at IEU, Poland offers a fantastic opportunity to obtain a high-quality degree from one of the best universities in the EU.

    IEU, Poland international students gain access to award-winning teaching methods and internationally recognized qualifications used worldwide. By pursuing a degree in Mass Communication from IEU, Poland students gain in-depth knowledge about the theories, principles, and practices of various forms of media and communication. Studying Mass Communication at IEU, Poland learn students to evaluate media messages, recognize bias, and interpret information critically. They develop skills to analyze media effects, conduct research, and make informed judgments about media practices.

    Career Perspectives with Mass Communication Degree in Europe
    Pursuing a Mass Communication Degree at the International European University, Poland can prepare you for various career opportunities in the public and private sectors. By gaining industry-specific knowledge and practical skills IEU, Poland graduates can pursue careers in journalism, broadcasting, public relations, advertising, digital media, film, social media management, content creation, research, and more.

    Rich Cultural Experience in Europe
    International students of IEU, Poland are always amazed by Polish culture rich in history and tradition. Country discovery is always an eye-opening experience for students who have never left their home country before. Students have the opportunity to travel around Europe during their time abroad, which allows them to see how other cultures live and what they value most about life. Obtaining an Mass Communication Degree abroad offers some unforgettable experiences students will never forget! For example: visiting museums or historical sites; tasting new foods from around the world; learning how people celebrate holidays differently; meeting new friends from all over the world who share similar interests, and many more!

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